Stellantis – formally known as Fiat Chrysler Automobiles (FCA) designs, engineers, manufactures and sells vehicles and related parts, services and production systems worldwide. The Group operates over 100 manufacturing facilities and sells through dealers and distributors in more than 130 countries.

National creative ranging from traditional, online and experiential advertising. Have worked on various vehicle brands – Jeep, Ram, Chrysler, Dodge, and Alfa Romeo.

We’ve all heard of good fortune, but when you find a Double Shreddies in your cereal bowl… it’s a sign of good good fortune coming your way.

Here are a few ‘magical’ spots that promote the Double Shreddies online contest. These ran on tv and on all social platforms.

The Morning Debate is on; Birthday Cake or Chocolate Glazed Timbits cereal? Why not try both with Post’s new limited edition ‘Half & Half’ cereal bowl, so you will never have to choose between your morning favourites again.

Collect them all – featuring local Canadian artists who hand-paint each bowl.

Imagine experiencing Japanese culture and its unique subway shopping without the expensive airfare and a different time zone. In November 2023, we partnered up with Consulate of Japan and the JETRO group to bring Japan to Toronto at Union Station, while proudly featuring over 20 local Japanese vendors from food to crafts, and daily live stage performances.

As a result, came up with the program name, art directed the event’s brand identity and its entire visual eco-system, along with designing the full structural builds and collateral signage material. Developed a social media-focused campaign to creative massive awareness, and we even had Next Stop: JAPAN featured on CBC News, nationwide.

Spotting someone wearing a traditional Japanese kimono outfit around downtown Toronto is a definite show stopper. The perfect way to pre-promote this exciting four-day event. 


Read the full story here:
https://www.blogto.com/sponsored/2023/10/toronto-union-station-japan-store/

In 2021, the world dealt with the shocking effects of Covid-19. Mazda Canada came to the rescue by pledging up to $1 Million to reopen some of our legendary small businesses across the country. Community-nominations were submitted and reviewed during this period.

To get the message out on all social platforms, document-style videos were created that featured three of the selected Local Legends’ owners and advocates of these small businesses. One of them even landed on national programming – Breakfast Television – and spoke about how Mazda Local Legends funding program helped her get by with this powerful campaign.

Custom-designed ’Mazda Local Legend’ open signs were handed out to all of the Canadian small businesses.

Don’t you just love it when your big idea actually comes to life? This is exactly what happened with this Mastermind Toys spot, in collaboration with The Local Collective ad agency. Here’s the rough comp of the initial storyboard that nearly mirrored the final execution. And as a result, the brand even won its first-ever ‘award of excellence’ at the Retail Council of Canada.

Insight:
The amount of time kids spend playing freely has declined severely over the last half century. Experts agree that our children are suffering from a Play Deficit and that the best remedy is more play. Spontaneous, unstructured and self-motivated time for kids to be kids.

Read the featured story here:
https://strategyonline.ca/2021/11/26/mastermind-toys-launches-first-ever-brand-campaign/

And to top off this creative initiative, Mastermind Toys won ‘Brand of the Year 2022’. Read the full story here:
https://strategyonline.ca/2022/10/24/announcing-the-2022-brands-of-the-year/

Best prime steak — freshly cut, packed in a box, and delivered right to your door (within 24 hours). These cows were born and raised at local farms in Ontario. Grass-fed with no soy or GMO.

This full branding project (from ground up) was developed last year for a well-known butcher in Toronto. Unfortunately, Covid-19 delayed his plans to launch it.

Why would a 100% Canadian insurance company sponsor the NHL?

Allow me to explain… ‘Insurance Goal’ is a common term used when a late goal is scored and nearly guarantees victory for a team that was already leading the hockey game (giving the team a two-goal lead). Having Sonnet brand in the middle of the action when a team scores their ‘Insurance Goal’, is the perfect way to team up, and evolve the overall insurance experience.

Like in life, it’s important to be ‘two-steps’ ahead by choosing the right insurance coverage based on your needs, as your life goals will evolve over the years.

PLAY the video and watch this simple, yet relevant solution come to life.

Yes, 'buckeyes' are now considered as the new lucky charms... at least in Ohio anyway. Based on research, people love their buckeyes there. The insight lead us to an original campaign which launched a two-part strategy: the Miami Valley Gaming brand and The Lucky Buckeye Co., which consists of a few funny 'brand ambassadors' entertaining the notion that they make sure your buckeyes are 100% lucky.

Jeep — The original adventurer. The freedom machine. The go anywhere and do anything off-roadster. But what if we stopped it in its tracks to enjoy some of those Mother Nature’s breathtaking views, online that is.

The idea is simple; turning Facebook social video’s PAUSE icon elements into the famous iconic JEEP grille. A cleverly-generated digital 'take-over' stunt when its audience is tuned into all the action.

Every motorbiker has a story to tell, and so do their helmets after having horrific crashes or ‘cheating death’ experiences together.

Campaign – ‘Life Happens’.
After every accident, photos are captured as a reminder of the riders’ close calls. But what if we took it a step further and combined these photos and their life-saving helmets into something much more powerful that lasts forever?

How it works:
We use a sublimation printing method to transfer the selected ‘accident’ photo onto the damaged helmet’s surface to get the full effect. We display our finished piece at a curated exhibition gala for all to see and feel the impacting results, yet highlighting the importance of wearing the right gear for your head before your next road trip — BELL Helmets save lives, and the riders live on to share their stories.

Client brief – make the design look elegant and sophisticated.

Located in Montreal (fancy Westmount area): a new high-end clothing boutique for women. It needed a stylish brand identity for the new shop and its retail marketing assets.

The creative won 2x SILVERS at the International Online Design Awards in its ‘Brand Identity’ and ‘Brand Collateral’ categories.

It’s been a 30-year subconscious labour of love, while tapping into my innate creativity as an Art Director — doodling, which stimulates the brain's 'executive resources' and allows me to define my cognitive thinking and helps me focus on the present while being in a calming transformative state.

In mid-March (2023), I launched my very own art brand called INKORPORATED. Here’s the ‘work in progress’ so far:

- Launched a brand identity, website, and grew its social platform

- Won GOLD and SILVER at the International Online Design Awards

- Started selling INK merchandise online

- Officially represented by a reputable international art agent

- Featured at ART EXPO 2023 BASEL

- Currently working an INK coffee book

- Building up collaboration partnerships with other apparel brands

- Support the Brain Tumour Foundation of Canada

- Featured in Canada’s #1 marketing publication (The Message)

- 'TRENDING ARTIST' (top 50) on ARTO GALLERIA

I'm open to doing commission work, and any branding collaboration opportunities.

INK story:
https://tinyurl.com/yuwn7ayf

INK home page:
https://inkorporated.ca

INK merchandise:
https://society6.com/alekvf
https://tinyurl.com/24tkxdzt

INK instagram:
https://www.instagram.com/inkorporated2023/

INK prints for sale:
https://tinyurl.com/6pevj4dk

For a new brand like Montellier, breaking into this competitive category, it’s important to keep the communication clear and simple, yet informative. This concept conveys this notion by being on-point about its roots with an insightful twist — Montellier tastes like (or is better than) any other imported spring water out there.

As part of an extended awareness, a transit shelter execution was created that allows its audience interact with the brand in an educational way by using their mobile device.

Any story that is over 12,000 years old is worth telling. An integrated campaign that won the business for the agency.

The Body Engineers is an injury-recovery and injury-prevention fitness clinic located in Toronto.

Developed the full branding identity and designed all forms of its communication; signage, direct-mail, and social.

Featured campaign: The body is your temple, but your scars are what define you. Embrace them. Celebrate them. Wear them proudly because ultimately, they help to become your best you.

Launched in 2023, KIU Canadian Distribution had requested for a distinctive branding system within the highly competitive sustainability sector. Created its logo identity, along with KIU’s brand positioning and collateral assets to use across various marketing channels.

The KIU Story:
The company envisions to exclusively distribute sustainable, recycled, organic, eco-friendly, recyclable, reusable products to B2B and B2C customers through an omni-channel approach in Canada.

KIU collaborates with like-minded suppliers and manufacturers across the globe to offer sustainable products that reduce resource consumption and detrimental impact on the environment. The company is committed to carrying exclusively sustainable, eco-friendly products that are very unique in their make and nature, or are currently either unavailable or scarcely available in Canadian market.