About
I've been working in advertising for over 20 years. I'm an Art Director by trade and an innovator, brand ambassador, problem solver, and a photographer by nature.
I get a rush from coming up with original and smart ideas. I like to think of myself as an 'aspiring inventor' – once I inject a germ of an idea in my head, it metabolizes until it consumes me. Brainstorming ideas involves an endless quest to ferret out details, in hopes of discovering some hidden and more meaningful truth.
I've recently been featured in Canada’s #1 advertising and branding publication for my INKORPORATED art brand: https://www.campaigncanada.ca/article/1855769/art-directors-new-business-doodle
During the fast-spreading global pandemic in 2020, I decided to offer free creative services to my local small businesses in need of some brand awareness in order for them to ‘stay open’ during the uncertain times. I ended up helping 5 of them with their rebranding, in-store signage, social and digital marketing assets. The story was featured in Canada’s The Message publication.
Overall Capabilities:
Bring fresh and groundbreaking conceptual thinking in partnership with the best creative minds to create transformative work.
Push creative thinking to new and unprecedented places – but also have a plan to make it all happen in due time.
Implement the over-arching creative direction and vision for any client, as well as bring proactive inspiration to the entire agency.
Strong working knowledge of the fundamentals of ‘trendy’ and standard social/ digital platforms and technologies.
Skillfully produce work across a variety of platforms and mediums: social, digital, film, OOH, experiential, and emerging platforms such as Augmented Reality (AR).
Respectfully share similar vision and culture of the agency.
Manage multiple projects, clients, and budgets within deadlines.
Invest in personal growth and development.
Build strong relationships with multi-levels of clients, and deepen their knowledge of interactive marketing.
Personal Traits:
Have a robust background in all forms of creative marketing communications.
Show strong leader and has experience running mid-size teams and leading client conversations.
Have experience across storytelling and content, brand design and non-traditional marketing experiences.
Can inspire a team and manage their career growth and trajectory.
Have exceptional communication skills.
Pay extra attention to the craftsmanship and details.
Can easily prioritize and organize large volumes of projects.
Have extensive client management and engagement experience.
Passionate about coming up with creative, award-winning solutions.
Keenly aware of current culture, brands, news, products and trends.
Always pushing ideas beyond the brief.
Take a lot of initiatives in adding more value to creativity.
Professional Expertise:
20+ years of experience in building global/ national/ local brand stories.
Proven conceptual ability across channels, digital and non-digital.
Proven leadership across disciplines and channels in any working environment.
Winning new business assignments/ long-term clients for agencies.
Regular community involvement and support.
Proud Board Member of the Humber College Advertising and Design Program.
Proud Board Member of the Brain Tumour Foundation of Canada.
Recently launched my very own INKORPORATED art brand: inkorporated.ca
Let’s make things happen! Best, Alek_
