Jeep — The original adventurer. The freedom machine. The go anywhere and do anything off-roadster. But what if we stopped it in its tracks to enjoy some of those Mother Nature’s breathtaking views… online that is.

The idea is simple; turning Facebook social video’s PAUSE icon elements into the famous iconic JEEP grille. A cleverly-generated digital 'take-over' stunt when its audience is tuned into all the action.