Don’t you just love it when your big idea actually comes to life? This is exactly what happened with this Mastermind Toys spot, in collaboration with The Local Collective ad agency. Here’s the rough comp of the initial storyboard that nearly mirrored the final execution. And as a result, the brand even won its first-ever ‘award of excellence’ at the Retail Council of Canada.

Insight:
The amount of time kids spend playing freely has declined severely over the last half century. Experts agree that our children are suffering from a Play Deficit and that the best remedy is more play. Spontaneous, unstructured and self-motivated time for kids to be kids.

Read the featured story here:
https://strategyonline.ca/2021/11/26/mastermind-toys-launches-first-ever-brand-campaign/

And to top off this creative initiative, Mastermind Toys won ‘Brand of the Year 2022’. Read the full story here:
https://strategyonline.ca/2022/10/24/announcing-the-2022-brands-of-the-year/