Imagine experiencing Japanese culture and its unique subway shopping without the expensive airfare and a different time zone. In November 2023, we partnered up with Consulate of Japan and the JETRO group to bring Japan to Toronto at Union Station, while proudly featuring over 20 local Japanese vendors from food to crafts, and daily live stage performances.

As a result, came up with the program name, art directed the event’s brand identity and its entire visual eco-system, along with designing the full structural builds and collateral signage material. Developed a social media-focused campaign to creative massive awareness, and we even had Next Stop: JAPAN featured on CBC News, nationwide.

Spotting someone wearing a traditional Japanese kimono outfit around downtown Toronto is a definite show stopper. The perfect way to pre-promote this exciting four-day event. 


Read the full story here:
https://www.blogto.com/sponsored/2023/10/toronto-union-station-japan-store/