Why would a 100% Canadian insurance company sponsor the NHL?

Allow me to explain… ‘Insurance Goal’ is a common term used when a late goal is scored and nearly guarantees victory for a team that was already leading the hockey game (giving the team a two-goal lead). Having Sonnet brand in the middle of the action when a team scores their ‘Insurance Goal’, is the perfect way to team up, and evolve the overall insurance experience.

Like in life, it’s important to be ‘two-steps’ ahead by choosing the right insurance coverage based on your needs, as your life goals will evolve over the years.

PLAY the video and watch this simple, yet relevant solution come to life.